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DFY Service 06 of 09

Website Design
& Optimization

Turn Your Website Into a Lead Generation Asset That Works 24/7

We rebuild underperforming websites into fast, clean, and conversion-focused platforms — using WordPress and Elementor — designed around how real buyers search, evaluate, and decide. Your website should be your best salesperson, not a digital business card.

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What's Included
Everything Built,
Managed & Optimized For You
→Full website audit (speed, UX, SEO, conversion)
→Custom WordPress + Elementor website design
→Mobile-first, responsive layout across all devices
→Core Web Vitals optimization (target 90+ score)
→On-page SEO implementation for all service pages
→Schema markup for local business and services
→Lead capture optimization: forms, CTAs, phone click-to-call
→Google Analytics 4 and Tag Manager setup
→Heatmap and session recording installation
→30-day post-launch support and revision window
Our Process

How We Execute
This For Your Business

01
Audit & Benchmarking
We run a full diagnostic: page speed, mobile experience, conversion blockers, SEO gaps, and competitor benchmarking — so we know exactly what the new site needs to outperform.
02
Design Strategy
We wireframe every page layout, map the user journey from landing to inquiry, and define the CTA hierarchy before a single design element is created.
03
Design & Development
We build in WordPress with Elementor Pro — clean, maintainable code; no bloated page builders. Every page is built to load fast and convert visitors into leads.
04
SEO & Tracking Setup
Every page launches with proper title tags, meta descriptions, H-tag structure, schema markup, and full Google Analytics + Tag Manager tracking configured and verified.
05
Launch & Optimize
We do a full pre-launch QA across browsers and devices, then monitor the first 30 days of performance data to make conversion improvements based on real user behavior.
Real Case Study
Client Success Story

How a Roofing Contractor's Website Rebuild Took Load Time from 9 Seconds to 1.8 Seconds and Tripled Inbound Lead Volume

The Client
Southern Shield Roofing
Industry: Residential Roofing — Installation, Repair & Replacement
Location: Orlando, FL
Business Size: 11-person crew, $3.2M annual revenue
Timeline: New site launched in 21 days; results compared over 90-day windows
1.8s
Page Load Time (from 9.2s)
92/100
PageSpeed Mobile Score
4.1%
Conversion Rate (from 0.9%)
52
Leads / Month (from 14)
The Situation
Southern Shield Roofing had a website built in 2018 that had never been touched since launch. The owner knew it was "bad" but didn't realize how much business it was actively costing him. Our audit revealed:
  • →9.2-second page load time on mobile — Google's threshold for bounce is 3 seconds
  • →PageSpeed score of 14/100 on mobile — images uncompressed, scripts blocking render, no caching
  • →Homepage had 6 competing CTAs with no hierarchy — visitors didn't know what to do first
  • →Contact form was buried on page 5 of the navigation
  • →Zero local SEO — no Google Business Profile link on site, no schema, no geo-targeted content
  • →3 service pages were blocked from indexing by a robots.txt error
What We Built
We rebuilt the entire website in 21 days — not a template refresh, a complete ground-up redesign. Here's the full scope:
  • →Rebuilt in WordPress with Elementor Pro — compressed and WebP-converted all images, eliminated render-blocking scripts, implemented caching and CDN
  • →New homepage with a single primary CTA above the fold: "Get a Free Roof Inspection" — with phone number and short 3-field form visible without scrolling
  • →Created 9 dedicated service pages: Roof Replacement, Repair, Storm Damage, Insurance Claims, and 5 location-specific landing pages (Orlando, Kissimmee, Winter Park, Sanford, Altamonte Springs)
  • →Wrote conversion-focused copy for every page with embedded social proof: photo testimonials, BBB badge, license number, years in business
  • →Implemented LocalBusiness, Roofing Service, and Review schema markup on all pages
  • →Fixed the robots.txt error blocking 3 pages from being indexed
  • →Added click-to-call buttons on mobile and installed GA4, Tag Manager, and heatmaps for 30-day post-launch analysis
The Outcome
The new site launched with a PageSpeed score of 92/100 on mobile and a 1.8-second load time — a 5× improvement. In the first 30 days, organic traffic increased 44%. The conversion rate from visitor to lead went from 0.9% to 4.1% — a 4.5× improvement. In the 90 days following launch, inbound leads went from 14/month to 52/month on effectively the same traffic. The click-to-call button alone was responsible for 31% of all mobile conversions in the first month.

"I knew our website was old but I had no idea it was driving people away. BGG rebuilt everything in three weeks and within 90 days we had more inbound leads than we'd ever gotten from the website. It's now our best source of new business."

— Mike S., Owner — Southern Shield Roofing, Orlando FL
Ready to Get This
Service Working For You?
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