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DFY Service 02 of 09

Google & Meta
Ads Management

High-Intent Campaigns That Bring Leads In at a Profitable Cost

We build, launch, and manage paid advertising campaigns on Google Search, Google LSA, Facebook, and Instagram — engineered around your offer, your audience, and a target cost per acquisition that makes the math work for your business.

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What's Included
Everything Built,
Managed & Optimized For You
→Full competitor and keyword research before any spend
→Dedicated landing page for each campaign (not your homepage)
→Google Search campaign with tightly themed ad groups
→Meta (Facebook/Instagram) campaign strategy and creative
→Conversion tracking via Google Tag Manager and Meta Pixel
→Negative keyword list management to eliminate wasted spend
→Weekly performance reporting with plain-language summaries
→Continuous A/B testing of ad copy, audiences, and landing pages
→Retargeting campaigns for warm website traffic
→Monthly budget reallocation toward top-performing campaigns
Our Process

How We Execute
This For Your Business

01
Audit & Research
We review your market, competitor ads, keyword landscape, and historical data to find where budget generates the highest-quality leads at the lowest cost.
02
Campaign Architecture
We structure campaigns with tightly grouped ad sets, match types, and negative keyword lists — preventing your budget from bleeding into irrelevant searches.
03
Creative & Copy
We write every headline, description, and CTA. For Meta, we develop static, carousel, and video ad concepts tested against your target audience segments.
04
Tracking Setup
Before a dollar goes live, we verify conversion tracking, pixel firing, call tracking, and form attribution — so every lead traces back to its source accurately.
05
Launch & Optimize
Campaigns go live with close monitoring in weeks one and two. Weekly adjustments — bid changes, audience exclusions, copy tests — steadily lower your CPL.
Real Case Study
Client Success Story

How We Cut a Tampa HVAC Company's Cost Per Lead from $85 to $22 While Tripling Their Booked Jobs

The Client
CoolAir HVAC Services
Industry: Residential HVAC — Installation, Repair & Maintenance
Location: Tampa, FL
Business Size: 12-person company, $2.8M annual revenue
Timeline: Results achieved within 75 days of campaign rebuild
$22.10
Cost Per Lead
74%
CPL Reduction
181
Leads / Month
41
Booked Jobs / Month
The Situation
CoolAir had been running Google Ads themselves for 14 months — spending $4,000/month with no idea what it was producing. When we audited their account, the problems were immediately clear:
  • →Single broad-match campaign — "AC repair," "HVAC," "cooling systems" all in one ad group
  • →No dedicated landing page — all clicks sent to homepage with no clear offer or CTA
  • →No negative keywords — budget spent on "HVAC school," "AC repair manual," "fix AC yourself"
  • →No conversion tracking — no idea which clicks became calls or form fills
What We Built
  • →Split into 8 tightly themed ad groups: emergency AC repair, installation, maintenance plan, commercial, and 4 location groups
  • →Built dedicated landing pages per campaign with a single CTA and "Same-Day Service" guarantee
  • →Built a 300-word negative keyword list eliminating DIY, educational, and rental traffic
  • →Set up Local Services Ads and Meta retargeting with a "$99 AC Tune-Up" seasonal offer
The Outcome
CPL dropped from $85 to $41 in month one, $27 in month two, $22.10 by month three — a 74% reduction. Lead quality improved dramatically with a 68% booked job rate, up from 30%. Total monthly ad spend stayed flat at $4,000 but went from ~47 mixed leads to 181 qualified homeowner leads. Booked jobs from paid ads went from 14 to 41 per month.

"I'd been throwing $4,000 a month into Google Ads for over a year with no idea if it was working. Within 60 days of BGG rebuilding everything, I was getting three times the bookings for the same budget."

— Jason T., Owner — CoolAir HVAC Services, Tampa FL
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Service Working For You?
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