04
← All Services
DFY Service 04 of 09

Sales Funnels &
Landing Pages

Turn Your Traffic Into Booked Calls — Without Touching a Thing

We design, build, and optimize conversion funnels that move prospects from first click to confirmed appointment. Every page, form, and follow-up sequence is built around one objective: getting the right person booked on your calendar.

Get This Service → View All Services
What's Included
Everything Built,
Managed & Optimized For You
→Discovery call funnel with VSL or written offer page
→Lead magnet funnel (checklist, guide, free audit offer)
→Webinar or workshop registration funnel
→High-ticket application funnel with qualification questions
→Thank-you page with immediate upsell or booking prompt
→5-step email/SMS nurture sequence post opt-in
→Booking page integration (Calendly, GHL, or custom)
→Split testing of headlines, CTAs, and form structures
→Heatmap and session recording analysis
→Monthly funnel performance reporting with CPL and conversion data
Our Process

How We Execute
This For Your Business

01
Offer Positioning
We define the specific mechanism that makes your offer irresistible — the outcome, the timeframe, the risk-removal element — before writing a single word of copy.
02
Page Architecture
We design the funnel structure: which pages, in what order, with what micro-commitments — mapped to your specific audience's objections and decision-making pattern.
03
Copywriting
Every word on every page is written by us — headlines, body copy, button text, form labels — using direct-response principles proven to move people from curiosity to action.
04
Build & Integrate
We develop every page, set up tracking pixels, connect your booking system, and wire up the email/SMS follow-up sequence — completely ready before launch.
05
Test & Scale
We run structured A/B tests on the highest-leverage elements — hero headline, CTA button, form length — and use the data to continuously improve conversion rate over time.
Real Case Study
Client Success Story

How a Business Coach's Funnel Went from a 0.8% Contact Form to a 6.2% Conversion Funnel Booking 28 Strategy Calls a Month

The Client
The Kelly Campbell Brand
Industry: Business & Mindset Coaching for Entrepreneurs
Location: Remote (Florida-based)
Business Size: Solo founder, growing to $400K ARR
Timeline: Funnel built in 18 days; results tracked over 90 days
6.2%
Landing Page Conversion
28
Strategy Calls / Month
7×
More Booked Calls
14%
Email-to-Call Conversion
The Situation
Kelly had a strong personal brand and consistent Instagram presence, but her website was doing almost nothing to convert that attention into clients. Her contact form was converting at under 1%, meaning 99 out of every 100 visitors left without taking any action. Her core issues:
  • Homepage sent visitors to a generic "Work With Me" page with no compelling offer
  • The contact form asked for name, email, and "your goals" — no qualification, no urgency, no clear next step
  • No follow-up system — if someone filled out the form and she didn't reply quickly, they moved on
  • Zero tracking — she had no idea where website visitors were coming from or what they were doing on the site
  • The only CTA was "fill out this form" — no lead magnet, no free value offer to capture interest from people not yet ready to buy
What We Built
We replaced her existing contact page with a full multi-step funnel over 18 days. Here's the complete build:
  • Built a dedicated VSL (Video Sales Letter) landing page featuring a 6-minute video from Kelly explaining her framework and who she's for
  • Added a 3-question intake form after the video: current revenue, biggest challenge, and time commitment — to pre-qualify leads
  • Created a free "90-Day Business Clarity Guide" opt-in page to capture top-of-funnel leads not yet ready for a strategy call
  • Built a 7-email welcome and nurture sequence for the free guide: delivered over 14 days, building trust and positioning paid services
  • Wrote and launched a 5-message SMS follow-up sequence for strategy call opt-ins, sent within the first 72 hours of form submission
  • Integrated Calendly into the thank-you page with a direct link to Kelly's "Free 30-Min Strategy Call" booking page
  • Set up Meta Pixel and Google Analytics with goal tracking for opt-ins, call bookings, and form completions
  • Ran A/B tests on the VSL page: headline variant A "Stop Doing Everything Alone" vs variant B "Your Business Doesn't Have a Hustle Problem"
The Outcome
The VSL funnel launched at 3.1% conversion in week one — a 4× improvement over the contact form immediately. After three weeks of headline testing (Variant A won at 6.2% vs Variant B at 3.9%), the page settled at a consistent 6.2% conversion rate. The free guide opt-in funnel added an additional 90–120 email subscribers per month, with roughly 14% booking a discovery call within 60 days of joining the list. Combined, the two funnels generated 28 strategy call bookings per month — up from an average of 4 per month from the contact form.
"The difference between what I had before and what BGG built is night and day. My old contact form felt like a dead end. The new funnel actually walks people through a journey — and by the time they get on a call with me, they already know what I offer and they're excited."
— Kelly C., Founder — The Kelly Campbell Brand
Ready to Get This
Service Working For You?
Book a Free Growth Call → Next Service →